Bobby Genalo's enthusiasm for creative problem solving has resulted in a body of work that bridges ideas in art, technology and education. He holds degrees from the Maryland Institute College of Art and NYU's Interactive Telecommunications Program, teaches design courses at Pratt Institute and records music in his apartment regularly.
Bobby is currently developing interactive, tangible artwork through PlaySomething, as well as digital, data-driven work for personal projects. His work has been featured on PSFK, The Creator's Project, AIGA, and Inhabit.
Bobby has taught design courses at MICA and Pratt Institute, encouraging students to bridge the divide between beauty and utility. For his thesis, he worked with 3rd graders to explore possibilities in 3D scanning and printing, and has recently hosted a lecture series on emerging designers on behalf of Pratt COMD.
A selection of favorite past projects:
Pratt, Spring 2013
Can there exist an overlap between the screenprinted concert poster and a news article? How might communicating current events as though they were band merchandise help to create awareness and inspire others to read the news?
Pratt, Fall 2012
Use Rube Goldberg's step-by-step, mechanical process as a guide as you construct a three dimensional, kinectic system that, over time, translates information regarding an upcoming event of your choosing. Film the mechanism in action and upload your Tangible Motion Graphic to YouTube.
MUSIC / DESIGN
MICA, Fall 2011
What is the relationship between music and design? How are they similar/different? For your first assignment, choose between creating a poster that corresponds to a piece of music or creating a piece of music that responds to a poster. Consider hierarchy, rhythm, context, functionality. Challenge yourself.
MICA, Fall 2011
In pairs, create a step-by-step slideshow depicting the keystrokes necessary to produce a logo, business card, or poster within Adobe Illustrator. The rest of the class will follow your steps without looking at their monitors. The team that has the best success rate wins a prize (the prize was pizza).
In the height of the 2008 presidential election, a scrappy group of wide-eyed, politically-minded folks formed a PAC called Music For Democracy. Their goal was to target 18-30 year olds who identified more with musicians than politicians and discover ways in which to get them to vote for the democratic ticket in November.
Having just ended a full-time committment with a rather stuffy company, I was intrigued when they asked me to come on board as their Creative Director. Though initially reluctant to volunteer full-time, I realized that I didn't trust anyone in the organization not to skew the simple logo I had created for them and soon found myself in the thick of it all.
Some of the perks of working with Music For Democracy was meeting and collaborating with various musicians (Will Oldham, David Crosby, Vampire Weekend) and politicians. Though I was never the interviewer, from time to time I would hear that so-and-so really dug my design work (so-and-so happened to be Graham Nash on one particular occasion!)
It was a remarkable experience that helped to transform my perspective of what design can and should be. I worked with many talented writers, managers and developers to create the MFD website, event material, and various "get out the vote" merchandise.
MFD would often host fundraising events outside of NYC, as well. Though some would argue I took my pro bono work a bit too seriously, I considered it an ideal opportunity to create compelling work for an excellent cause and continued working with them into January of 2009, when Barack was inaugurated into office.
During one of our earlier fundraising events, I was somehow roped into performing a live set of some of my songs.